Informa recognises that at its core are its people. Fostering a diverse and inclusive culture, Informa understands the importance of balance, recognition and reward. Proud, and deeply committed to embedding the responsibilities and opportunities that sustainability presents into its legacy, championing its employees to play their part.
As an FTSE 100 company and the world’s largest events business both by revenue and employee size, Informa is on a continuous journey to grow: investing heavily in long term ambitions around our data, content, platforms and markets to find new ways to serve our customers even better.
With its global reach and international outlook, a career at Informa is exciting, dynamic and fulfilling. Meet new people, travel the world, ask any one of our 9,000 colleagues, they’ll say no one year is ever the same.
Informa Markets
Reports to: Senior Marketing Executive / Marketing Manager / Senior Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Summary
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
Planning & Campaign Management
- Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.
- Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
- Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance
- Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.
- Coordinate all deliverables with contras and partner marketing agreements
- Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion
- Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns
- Raise PO’s and maintain budget trackers and manage payments to suppliers
Analysis & Insight
- As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports
- Share relevant insights with the marketing manager to drive revenues or pursue new opportunities
- Analyse and report trends over time and use these insights to build more effective campaigns
- Work with data & insights team to capture relevant and timely data (onsite & post-show surveys, registration forms, industry research etc.)
- Work with internal teams to ensure data governance and data management policies are adhered to
- Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI
- Use recommended campaign analytics dashboards daily to monitor performance
- Become part of a culture of testing and metrics-driven decision making in the team
- Share case studies with marketers within the team, EMEA division and Informa Markets business
Marketing Execution
- Identify the target audience and key segments within the target universe
- Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels
- Monitor and adjust campaign activity based on performance metrics
- Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.)
- Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites
- Manage and format any external files for import into the Informa database
- Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards
Qualities needed for the role
- Analytical and questioning mindset
- Focussed on real-time performance and ROI
- Deadline and target-driven
- Ability to build effective relationships with partners and stakeholders
Qualities needed for culture fit
- Highly collaborative and tenacious team player
- Fast learner and committed to personal development and growth
- Takes pride and ownership of their work
- Adaptable and able to work in a pressurised environment
Skills required
- Experience of using email marketing or marketing automation technology (Eloqua)
- Experience of working with CMS platforms (Adobe Experience Manager)
- Experience of working with databases and data selection/management software
- Database development and growth including segmentation / advanced targeting
- Experience in marketing analytics and reporting platforms (Adobe Analytics)
- Knowledge of digital marketing practices (PPC, SEO and online advertising)
- Excellent verbal and written communication skills in English
- Educated to degree level or equivalent
Desired
- Experience of managing social media channels, scheduling, listening and analysis
- Experience multivariate or AB testing practices
- Formal business/marketing higher education qualification
- Verbal and written communication skills
